The risk of greenwashing and the contribution of retail

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The urgency of the climate crisis imposes increasingly stringent regulations, also with regard to food packaging. From a sustainability perspective, the commitment and attention required of retail players in particular is constantly growing.

The risk of falling into greenwashing practices – with negative repercussions on one’s reputation and market perception – is a topic that needs to be explored in depth as it is now certainly transversal to all sectors.

It will therefore be interesting to stimulate discussion during the two-day event that we will bring to Marca at BolognaFiere on 15 and 16 January 2025. In collaboration with LifeGate, CCM has scheduled two talks, the first dedicated to new technical regulations for packaging, the second focusing on international scenarios and retail’s contribution to climate action.

The event, organised in collaboration with LifeGate, will be attended by some of the best-known organisations and associations in the food sector, who from the viva voce of their representatives will share experiences and perspectives on the new scenarios opened up between regulations and sustainability.

The appointment is at 11 a.m. at PAD 36 – STAND A42 – B41.

15-16 January 2025 – Marca – Fiera di Bologna

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