{"id":9239,"date":"2025-02-07T09:09:30","date_gmt":"2025-02-07T08:09:30","guid":{"rendered":"https:\/\/www.ccmpackaging.it\/?page_id=9239"},"modified":"2025-02-07T09:29:39","modified_gmt":"2025-02-07T08:29:39","slug":"marca-2025","status":"publish","type":"page","link":"https:\/\/www.ccmpackaging.it\/fr\/marca-2025\/","title":{"rendered":"Marca 2025"},"content":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1702722792750{padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/www.ccmpackaging.it\/wp-content\/uploads\/2023\/12\/bg_row.jpg?id=6550) !important;background-position: 0 0 !important;background-repeat: repeat !important;}\u00a0\u00bb el_id=\u00a0\u00bbdesktop\u00a0\u00bb][vc_column][vc_single_image image=\u00a0\u00bb9202&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1706017843014{padding-top: 0px !important;padding-bottom: 0px !important;background-position: 0 0 !important;background-repeat: repeat !important;}\u00a0\u00bb el_id=\u00a0\u00bbmobile\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb9202&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column css=\u00a0\u00bb.vc_custom_1702594256439{padding-right: 2% !important;padding-left: 2% !important;}\u00a0\u00bb][vc_empty_space][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Faire la lumi\u00e8re et esquisser des sc\u00e9narios concrets sur l&rsquo;avenir de l&#8217;emballage et du commerce de d\u00e9tail,<br \/>\n<strong>CCM Coop Cartai Modenese<\/strong> et <strong>LifeGate<\/strong>, apr\u00e8s le succ\u00e8s de l&rsquo;ann\u00e9e derni\u00e8re, ont renouvel\u00e9 leur collaboration en organisant deux conf\u00e9rences dans le cadre de <strong><a href=\"https:\/\/www.marcabybolognafiere.com\/\" target=\"_blank\" rel=\"noopener\">Marca 2025<\/a><\/strong>, l\u2019\u00e9v\u00e9nement d\u00e9di\u00e9 \u00e0 la distribution organis\u00e9e moderne (Dmo) qui se tiendra les 15 et 16 janvier \u00e0 BolognaFiere.<\/h4>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p class=\"p1\">Les discours des orateurs ont abord\u00e9 les strat\u00e9gies d&rsquo;<strong>\u00e9co-conception<\/strong> et l&rsquo;\u00e9volution du secteur de la vente au d\u00e9tail et de l&#8217;emballage vers des mod\u00e8les \u00e0 plus faible impact environnemental, en accordant une attention particuli\u00e8re \u00e0 l&rsquo;\u00e9coblanchiment. Sans n\u00e9gliger les risques des <strong>communications trompeuses<\/strong>, les r\u00e9flexions des 7 protagonistes ont explor\u00e9 les bonnes pratiques pour les \u00e9viter, accompagn\u00e9es d&rsquo;un aper\u00e7u des <strong>mises \u00e0 jour r\u00e9glementaires europ\u00e9ennes<\/strong> et du r\u00f4le cl\u00e9 du commerce de d\u00e9tail dans l&rsquo;acc\u00e9l\u00e9ration de l&rsquo;action climatique pour promouvoir des choix d&rsquo;achat plus conscients.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/6&Prime; css=\u00a0\u00bb.vc_custom_1702594256439{padding-right: 2% !important;padding-left: 2% !important;}\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_empty_space height=\u00a0\u00bb60px\u00a0\u00bb][vc_column_text]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h4 style=\"text-align: center;\"><strong>15 janvier<\/strong><\/h4>\n<h1 style=\"text-align: center;\">La durabilit\u00e9 sans compromis: Lutter contre l&rsquo;\u00e9coblanchiment et la crise climatique.<\/h1>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/fvIATPtXp2Q?si=J_8fElT4DuHCWX_x\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Introduction: Roberto Sposini &#8211; journaliste LifeGate[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1u4rQ7bDbYo?si=e13nhwP3I9-T8sH-\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Cesare Vannini &#8211; directeur des achats et de la R&amp;D de CCM[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RNeIcb1DSoU?si=I4zgRNuIPYbgUJ3i\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Stefano Carraro &#8211; directeur de la recherche et du d\u00e9veloppement de Burgo Group Spa[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RWWa8eFhPuA?si=ki2joniQtiOUi_a4\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Federico Cavallo &#8211; Directeur des affaires publiques et des relations avec les m\u00e9dias d&rsquo;Altroconsumo[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1ICYTuKWDH4?si=T3rbz39i2NKdA3Q4\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Paola Monica Dimaggio &#8211; Responsable du d\u00e9veloppement durable de PENNY Italie[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/6&Prime; css=\u00a0\u00bb.vc_custom_1702594256439{padding-right: 2% !important;padding-left: 2% !important;}\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\"><strong>16 janvier<\/strong><\/h4>\n<h1 style=\"text-align: center;\">Chaque achat compte<\/h1>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IXehvkaj7Gw?si=sbZ5MUeregbHxd4p\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Intro: Tommaso Perrone &#8211; R\u00e9dacteur en chef de LifeGate[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/86wMMlTUq7c?si=3uZ8-bPHl7ez4G-2\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Giovanni Mori &#8211; Ing\u00e9nieur en \u00e9nergie[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rFD8b-wkyeE?si=7LVgU2gJWYVjrJU5\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Andrea Benini &#8211; Directeur g\u00e9n\u00e9ral de la durabilit\u00e9 de GranTerre[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_column_text]<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QCqeIv5YqlA?si=e7Ln3fpe6gShyEn9\" width=\"364\" height=\"205\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/vc_column_text][vc_column_text]Fabrizio Mattioli &#8211; 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